“No!” was the first album by They Might Be Giants specifically geared for children. The Chopping Block created the entire identity and a whole imaginary world for “No!” to exist in. The print materials and a fully interactive CD-ROM feature was also designed, programmed and fully conceptualized by The Chopping Block. In keeping with They Might Be Giants bizarre world-view, the interactives remain true to the spirit of the music. For example, in “Fibber Island” a real house and dog on-land transform into a house made of pie with the dog two-miles wide in space. What is arguably a key moment on the disc is when the user is able to sort through quarter segments of George Washington’s head which culminates in four segmented presidential heads of Mount Rushmore in song “Violin”.

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IDENTITY