The Chopping Block opened its doors in 1996 with the basic directive of "World Domination Through Graphic Design." This principle still informs every aspect of our work - good design is good business. We build brands, craft interactive stories & apps. We make complex things simple. Engaging design drives solutions, and truly good design spans all mediums.
We have built ourselves to be quick and nimble - able to orchestrate large projects or collaborate with other teams to mastermind, design and build specific parts. Our experience across numerous industries enables us to consult on all aspects of design, interactivity and usability.
User Experience Design, Interactive Storytelling, Animation, Front-end Build & Technology
Our strategic plan has always been to get things done. We have been structured as small teams of agile experienced creatives & developers since day one. Our process is built upon the core belief that making (drawing, wireframing and prototyping) is a catalyst for success. We have an obsessive focus on web standards, brilliant optimized graphics, and flexible, durable, data-driven layouts.
The Chopping Block started just as the internet was coming of age, and we won the hearts and minds of fans all over the world. Our groundbreaking work began in 1997 for They Might Be Giants and subsequent years included some of our best-known work with MoMA, Miramax, Sony Pictures and Phish. Today we continue with a diverse mix of clients including Adobe, Scholastic and Macmillan.