Before working with the Chopping Block, Rachael Ray’s web presence was broken up into many different parts. In 2006, The Chopping Block partnered with the Rachael Ray team to help establish the brand as an individual commercial entity online. We created an official, more substantial site apart from the Food Network show, daytime talk show and other parts of the Ray empire. In 2009, Chopping Block again teamed up with Rachael Ray to re-design the site (shown here) with an all new front-end and to expand the very active and popular blog. We also provided ongoing graphic and technical support for the site through to 2010.

DESIGN