Gretchen Rubin has made a name for herself in the arena of happiness with her Happiness Project blog. Timed to be released in conjunction with her first major publication, the toolbox puts many of her theories to work in the form of a social network. The Chopping Block worked with Gretchen to develop the overall concept, feature set and User Experience, as well as all of the design. Based on concepts from the book, we created modules to help people achieve their happiness goals. We carefully managed the features of these modules, in some cases expanding the concepts from the book while maintaining a strict overall focus for a better user experience.

DESIGN

CONCEPTS

WIREFRAMES