Fresh Pastry Stand worked with The Chopping Block to establish a new identity for their growing business. What originally started as a modest Etsy shop has blossomed into a thriving business thanks to recent attention from the likes of Martha Stewart, Fab.com and even Bob Villa. But if you are looking for delicious high-calorie pastries, you will have to look elsewhere because this stand only serves out home design goods in the form of molded candles, tea towels and high-grade soaps. In addition to the logo, CB also designed all the branded boxes and packing supplies needed to turn this hand-made Etsy shop into a real player.

IDENTITY

CONCEPTS

SKETCH

PACKAGING