Web Design Concepts For Non-Web Designers

The Chopping Block, Inc.

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Intro

Chopping Block

World Domination Through Graphic Design

Since 1996

choppingblock.com, portfolio

Intro

Chop Shop

Shirts For Designers, And Nerdy Designers

Since 2004

chopshopstore.com

Notes:

With Shirts Like This, Who Needs Pants.

Intro

Teaching

NYC @ School of Visual Arts

Sweet

Take exceptionally talented creative professionals.

Teach them how to work digitally.
Teach them how to build for & communicate online.

Intro

Speaking At How

Web Design For Non-Web Designers

Gulp

Great, how much time to we have?
A week, a day? oh, an hour and fifteen minutes...

Where the heck do we begin?

Function follows form? form follows function?
Do I Learn Dreamweaver?
What about Flash & Javascript?
How do I become a 'Web Designer'? (not like this)

Like any other medium.

You need to understand the basic principles.
You need a solid foundation.

Intro

Good Times

There Has Never Been A Better Time...

Sweet

The web has matured & standards have arrived.
HTML5 is an impending reality.
Tablets are real & they are instigating change.
Publishing systems are everywhere and mostly free.
New mobile devices debut every day!
There is competition and rapid growth everywhere.
The web is growing in the direction of the designer.

Notes:

The capabilities and potential of modern browsers is growing daily

Foundation

Let's Forget About The Technology

Focus

Lets talk about making something.
Forget about how it's printed.
How it works on a computer, mobile device, etc...

Foundation

Concept

Imagine The Greatest Poster In The World

Pretend

Foundation

Concept

Now Make It A Magic Poster

Magic

Notes:

There is nothing more magical than a robot riding a unicorn.

Foundation

Concept

Hang It Up - Sideways

-90°

Foundation

Concept

It's Magic, Remember

Fixed

Foundation

Concept

Resize It (Smaller)

Scrunch

Foundation

Concept

Put It In Your Pocket

Portable

Foundation

Question

How Do We Begin To Design For That?

Think

Multiple canvas sizes
Fixed positioning
Flexible positioning
Rigid containers
Flexible containers
Spacing/padding control
Transparency support
Advanced Type Control
(And so on...)
One copy of the content!
Universal Poster Support!

Notes:

What do we need? Where do we start?
We will have to select stuff. Position them dynamically based upon size.
multiple layouts
multiple sizes
fixed and flexible containers
shifting sizes
We never know how big the canvas is.
How it works on a computer, mobile device, etc...

Foundation

Solution

We turn our attention to HTML & CSS

Since 1995

The longer we hypothesize about a (desktop) tool that could enable us to build a Magic Poster, the more we would inevitably be drawn to solutions already present in HTML & CSS.

HTML provides a means to create structured documents by denoting structural semantics for text such as headings, paragraphs, lists, links, quotes, and other items. -wikipedia
CSS is a style sheet language used to describe the presentation semantics (that is, the look and formatting) of a document written in a markup language. -wikipedia

Foundation

Newer Media

Today The Web - Tomorrow, Who Knows?

Un-Print

The design concepts that distinguish interactive from print/traditional mediums are:

Hypertext, and therefore navigation.
Limitless (yet limited) canvas size.
Flexible, data driven content.
Dimensionality, Overlay & Interactivity.

Each item on that list could easily be the subject of an additional presentation, class or workshop.

Tools

Where Do We Start

Ahh

“Master the medium, not the tools.”

Tools

Photoshop

Didn't Teach You Photography.

Photo

Notes:

Nobody ever says: "I want to be a photographer, I'll just learn Photoshop"
Truth be told, this one is a bit of a stretch. I think it holds up well in context tho.

Tools

InDesign

Didn't Teach You How Print Works.

Print

Tools

Dreamweaver

Won't Be Teaching You How The Web Works.

Web

Notes:

Like other tools, it will help you work once you know what you are doing.
Learn the foundation of HTML & CSS, before you deal with a new UI.

Tools

There Is No Silver Bullet For HTML & CSS.

Boom

Notes:

There might be one day, so far... no.

Tools

No Really

It's Not That Bad.

Relax

It's Easier than learning (Ps, Ai, Ae, etc...)

Basic knowledge + 40 HTML tags, 20 CSS styles.
If you use styles, you already kinda know it.
You copy and paste most of it.
Nobody starts a new page/project from scratch.

HTML & CSS just work.

It's browsers that you don't like.
You ever seen what Postscript looks like?
Dreamweaver is a browser.
Dreamweaver is also a text editor!

Tools

Confusion

Found From Time To Time:

Quote

“Designers shouldn't have to learn code.”

Tools

Clarification

Just Like Typesetting Instructions

Fact

“HTML isn't code, it's a markup language.”

Tedious markup possibly, but NOT code.
Our history as designers is paved with tedious processes and creation techniques.

Learning

The Newer Media Trinity

Breakdown

Current foundation of digital design/communication.

HTML is the Markup Language.
CSS selectors style the HTML tags.
JavaScript is the 'native' code language.

Browser plugins offer additional functionality.

Adobe Flash
Microsoft Silverlight
Apple Quicktime
Unity Web Player

Learning

Online

Use The Medium To Learn The Medium.

Cheap

Make a folder (or pick a folder).

Start saving working examples, experiments.
Collect, learn & re-use.

Learn the art of asking (Google) for help.

Use search prefixes like "HTML" & "CSS" to learn.
Use "-" to eliminate what you don't need. (example)

Your browser is the best learning tool you have.

Enable the 'Develop' menu in Safari. (link)
Add the 'Developer Toolbar' and 'Firebug' to Firefox.

Learning

Web Via Print

Fantastic Nerd Web Design Books Do Exist

Print

HTML 101

Structure

It's Just A 'Plain Text' File.

Markup

Consisting of 1 optional declaration & 2 top level tags:

<!DOCTYPE html>

<html>
  <head>
    <title>My Web Page</title>
    The stuff you don't see.
  </head>

  <body>
    The stuff you see.
  </body>
</html>

HTML 101

Doctype

An Instruction To The Web Browser

Alert

XHTML 1.0 Transitional

<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN"
"http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd">

XHTML 1.0 Strict

<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Strict//EN"
"http://www.w3.org/TR/xhtml1/DTD/xhtml1-strict.dtd">

HTML5

<!DOCTYPE html>

Learn more: w3schools > Doctype Declaration

HTML 101

Head

The Stuff You Don't See

Markup

<head>
  <title>SampleHTMLProject01</title>
  <meta name="author" content="The Chopping Block, Inc." />
  <meta name="description" content="" />
  <meta name="keywords" content="" />
  
  <link rel="stylesheet" href="styles.css" media="screen"/>
  
  <style type="text/css" media="screen">
    CSS styles for just this page.
  </style>
  
  <script type="text/javascript" charset="utf-8">
    JavaScript code for just this page.
  </script>
</head>

Notes:

Learn more on meta tags & Search Engine Optimization (SEO): w3schools > Meta Tag

HTML 101

Head

Focus On The Most Important Parts

Markup

Page title & meta info factor into search performance.

Learn more: w3schools > Meta Tag

Linking to another file for your CSS styles:

<link rel="stylesheet" href="assets/css/styles.css"
type="text/css" media="screen" charset="utf-8" />

Or keeping your CSS selectors in the current page only:

<style type="text/css" media="screen">
  p {
    background-color: #ff6600;
  }
</style>

HTML 101

Body

The stuff you see.

Markup

<div id="header">
  <h1>Site Title</h1>
  <h2>Site Tagline</h2>
</div>

<ul class="navbar">
  <li><a href="index.html">Home</a></li>
  <li><a href="portfolio.html">Portfolio</a></li>
  <li><a href="http://wordpress.com/myblog">Blog</a></li>
  <li><a href="contact.html">Contact</a></li>
</ul>

<p>Lorem ipsum dolor sit amet, consectetur...</p>

Learn more: w3schools > Primary HTML Tags

HTML 101

Body

The stuff you see.

Markup

Is this good HTML?

We structure the content of our HTML with the glassy eyed aspiration of the "Semantic Web".
We establish the content, not the presentation.
Remember 3rd grade, when you learned to make a book report outline? It's like that with tags.

Examples:

Sample HTML Project 01 (with CSS)
CSS Zen Garden (example & inspiration)

CSS 101

Designers Already Understand This Part

Style

Notes:

Print Designers have been using styles sine before the web.
HTML & CSS is evolving in your direction!

CSS 101

Syntax

The Syntax of CSS Is Simple

Basics

It consists of only 3 parts:

selector { property: value; }

Real world example:

body {
  background: #eeeeee;
  font-family: “Trebuchet MS”, Verdana, Arial, serif;
}

You can combine selectors:

h1, h2, h3 { color: #f60; }

Learn more: cssbasics.com

CSS 101

Selectors

You Select/Style Any Part Of Your HTML

Targeting

You can select any existing tag:

<body>, <h1>, <h2>, <h3>, <ul>, <img>, <a>, etc...

body { background-color: #ccc; }

You can select any tag with a custom class attribute:

<h2 class="subtitle">Custom Graphics</h2>

.subtitle { background-color: #ccc; }

You can select any tag with a custom id attribute:

<h2 id="subtitle">Custom Graphics</h2>

#subtitle { background-color: #ccc; }

Notes:

If you think this is complicated, take another look at the style dialog boxes in Ai & Id.

CSS 101

Remember

You link your HTML File to a CSS File

Linked

Within the head of your HTML File:

<head>
  <title>SampleHTMLProject01</title>
  
  <link rel="stylesheet" href="styles.css" media="screen"/>

</head>

CSS 101

Overwhelmed

You Really Expect Me To Type Everything?

Gulp

Dreamweaver has a really solid CSS explorer.

CSSEdit is an absolutely amazing CSS tool.

Notes:

Once you understand the basics, these tools become fantastic resources for exploration and rapid learning.

CSS 101

Links

Core CSS Design Concepts

Knowledge

Learn the box model: w3schools > CSS Box Model

Background images: w3schools > CSS Background

Styling Text: w3schools > CSS Text

Coding Clean and Semantic Templates

30 HTML Best Practices for Beginners

Design

The Challenge

How Do You Design For This?

Hesitation

Common frustrations & fears:

Learning takes time, time takes money.
Web design gets awfully complicated.
Do you expect me to mock up three different versions of that insanely complex layout?
Complicated takes time, time takes money.
How do you get a design approved?
How do you know if it's going to work?
Do I just get a book on Dreamweaver?

Design

Solutions

The Chopping Block Way

Power

Structure (Wireframes)

Separate the function & content from the design.
Wireframes are a BIG part of the creative process.

Functionality

Build a prototype. Talk about it.

Look & Feel (Concept Boards)

Allow the design (and the designer) to run free.
Reduce the complexity & capture a feeling.

Bring everything together

Play on the strengths of the medium itself.

Notes:

Essentially, we divide and conquer.
There is nothing worse than a client not looking at the design because they are caught up on the functionality or content.
If your information architecture team is not creative, you are most likely not going to have a creative product.
If your information architecture team does not understand how to build what they are drawing, you are going to have a problem building what they drew.

Design

Structure

This Is Not A Wireframe

Whoa

That's a sketch (an idea), you can work from here.

Notes:

Sketches are handy, they are the single most effective way to convey an idea. We share them with clients all the time. Once some ideas take hold, we incorporate them into our wireframes.

Design

Structure

Neither Is This

Ouch

This does not help anybody, this is just an idea.

Design

Structure

This Is A Wireframe

Much Better

Chopping Block Wireframe Examples

Design

Wireframes

Create & Iterate Where It Is Fast

Flexibility

A wireframe is a blueprint, blueprints have standards.

You can measure it - you can build it.
Sample copy - word count and content approval.
Pixel perfect width, ad's, video and Flash embeds.
Yes, wireframes have grids. - 960.gs
Adobe Illustrator, save time & design over top of it.

A wireframe can/should establish the functionality.

A wireframe can be creative.

The freedom to think visually. Sans final design.

A wireframe is a discussion document.

Notes:

There are many 'wireframe tools' out there, but nothing as powerful as Adobe Illustrator.
Create an Illustrator file containing re-usable wireframe parts and you can easily best the features within many stand alone wireframe tools.

Design

Look & Feel

Be A Designer, Not A Martyr

Create

Chopping Block Concept Board Examples

Design

Look & Feel

Concept Boards Keep Projects Fresh

Explore

Lessen the content, increase the exploration.

Pick 4 to 6 relative sample elements.
(navigation, images, sample feature, etc...)
Explore the formal design possibilities.
Keep multiple versions on each page (as a catalyst).
Make compositions, present well, react quick.

Wireframes are there to field the content questions.

Concept board design work is scalable.

Bring in another designer (or an intern).

Design

Look & Feel

Build Your Own Reference Library

Crank

It's ok to borrow your own ideas!

Design

Merge & Build

Divide, Conquer, & Skin The Wireframes

Happiness

Chopping Block Full Project Examples

Design

Merge & Build

The Sum Of All Parts

End Game

Move forward with project design (with a safety net).

Merge the approved wireframes with the approved look & feel.
Tedious at times yes, but you should have a really solid direction and blueprint.
Keep the wireframes up to date as scope shifts.

Depending on the project, development can start now.

Once things are approved, sometimes its faster to build out full design using CSS.

Notes:

Some clients will always want to see (and approve) every page designed with sample copy... sigh. Hopefully we will one day CSS will just be infused into our design tools.

Web Design for Non Web Designers

by The Chopping Block, Inc.

Web Design Concepts For Non-Web Designers

The Chopping Block, Inc.

World Domination Through Graphic Design

Since 1996

Shirts For Designers, And Nerdy Designers

Since 2004

Notes:

NYC @ School of Visual Arts

Sweet

Take exceptionally talented creative professionals.

Web Design For Non-Web Designers

Gulp

Where the heck do we begin?

Like any other medium.

There Has Never Been A Better Time...

Sweet

Notes:

Let's Forget About The Technology

Focus

Imagine The Greatest Poster In The World

Pretend

Now Make It A Magic Poster

Magic

Notes:

Hang It Up - Sideways

-90°

It's Magic, Remember

Fixed

Resize It (Smaller)

Scrunch

Put It In Your Pocket

Portable

How Do We Begin To Design For That?

Think

Notes:

We turn our attention to HTML & CSS

Since 1995

Today The Web - Tomorrow, Who Knows?

Un-Print

The design concepts that distinguish interactive from print/traditional mediums are:

Where Do We Start

Ahh

Didn't Teach You Photography.

Photo

Notes:

Didn't Teach You How Print Works.

Print

Won't Be Teaching You How The Web Works.

Web

Notes:

There Is No Silver Bullet For HTML & CSS.

Boom

Notes:

It's Not That Bad.

Relax

It's Easier than learning (Ps, Ai, Ae, etc...)

HTML & CSS just work.

Found From Time To Time:

Quote

Just Like Typesetting Instructions

Fact

The Newer Media Trinity

Breakdown

Current foundation of digital design/communication.

Browser plugins offer additional functionality.

Use The Medium To Learn The Medium.

Cheap

Make a folder (or pick a folder).

Learn the art of asking (Google) for help.

Your browser is the best learning tool you have.

Fantastic Nerd Web Design Books Do Exist

Print

It's Just A 'Plain Text' File.

Markup

Consisting of 1 optional declaration & 2 top level tags:

An Instruction To The Web Browser

Alert

XHTML 1.0 Transitional